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Intellectual Property: Creating Competitive Advantage
Introduction
How To Use This Course
Course Material (Ebooks)
Introduction (7:29)
Intellectual Property: Basics, Strategy, Investing
What is Intellectual Property? (7:31)
Critical Strategic Issues (7:44)
Tactical Considerations (11:25)
Why to Invest in Intellectual Property (6:06)
Operational Management of IP (10:06)
IP Estate (11:12)
Avoidable Errors (9:17)
Knowledge and Data (7:50)
Types of Intellectual Property
Comparison of IP (7:19)
Patent Requirements and Trade Secrets (6:24)
Copyrights and Trademarks (8:30)
Intellectual Property Practices
General IP Practices (9:51)
Specific IP Practices and Trade Secrets Management (7:30)
Digital Intellectual Property
Management and Protection of Digital IP (4:59)
Portfolio Management
Elements, Content and Types (12:08)
Structures and Characteristics (8:01)
Strategies and Tactics (8:32)
Curveball Strategies
Causing Competition To Make a Mistake (12:43)
Case Studies
The IP Roadmap (6:55)
Case Study: Automotive Gear Lubricant (7:52)
Case Study: Protecting Software (6:37)
Case Study: Protecting a Process (4:58)
Case Study: Protecting a Device (8:15)
Summary
Summary and Observations (3:22)
Strategies and Tactics
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